The Enterprise Illusion: Why Repositioning is a Data Problem, Not a Creative One When an enterprise brand attempts to pivot its global market positioning, the boardroom instinct is almost universally identical: hire a marquee creative agency, overhaul the brand messaging, and flood the top-of-funnel with high-gloss video assets. It is a comforting, traditional approach to […]

The Convergence of Search Intent and Social Discovery Most CMOs and enterprise media buyers operate on a fundamentally flawed binary: Google is for capturing high-intent search, and Meta is for driving top-of-funnel social discovery. It is an assumption that has governed capital allocation for the last decade. But evidence points elsewhere. Meta’s current beta testing […]